A culture of discipline is not a principle of business; it is a principle of greatness. Jim Collins

Leadership is the art of getting someone else to do something you want done because he wants to do it. – Dwight Eisenhower

How Not to Be a Spammer When Marketing Your Business http://www.entrepreneur.com/article/223537

Three Steps to More Word-of-Mouth — and More Business http://www.entrepreneur.com/article/223548

Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other. Bill Gates

What I Learned About Great Meetings from Steve Jobs http://www.entrepreneur.com/article/223424

Marketing Math: What’s a New Customer Really Worth? http://www.entrepreneur.com/article/223426

What you cannot enforce /
Do not command.

– Sophocles

How to Get the Most Bang For Your Facebook Ad Buck

Facebookoffers up a tremendous opportunity to discover new customers. The social media website is expected to reach a billion active users this year. According to Alexa.com, Facebook visitors average over 25 minutes a day visiting the site.

These are highly profiled visitors to advertise to. They’ve profiled themselves in detail, itemizing specific and numerous likes and interests. It’s instant market research. Better yet, Facebook allows businesses to target ads in a laser-like manner. Ads can be targeted to run only to people who like a particular thing, are of a specific age and sex, and live in a particular place.

Facebook advertising is amazingly affordable. There are ads I’m presently running for local businesses that cost 8 cents per 1,000 ad impressions, I can reach thousands of highly-targeted prospects in a local market for only $2 to $3 a day.

Instead of offering set prices, Facebook has prospective advertisers make bids, either paying per 1,000 impressions or paying per click. Facebook even lets businesses set budgets that shut down ads after a daily spending limit is reached.

http://www.entrepreneur.com/article/222747

Will 2012 be the Year You Start a New Business? http://www.entrepreneur.com/blog/222570