In their book, “Million Dollar Web Presence,” authors Chad Barr and Alan Weiss lay out tactical strategies for building a brand and business by leveraging the Internet. In the following excerpt, the authors detail the key components of a successful brand and outline steps to achieve it.

Your brand should be memorable, compelling and carry implied value. It shouldn’t be time-related to an event. When an interviewer says, “Tell me who you are,” how would you complete the sentence: “I am ____”?http://www.entrepreneur.com/article/223749?cm_mmc=Newsletter-_-sales-_-July%2010,%202012-_-How%20to%20Be%20Unforgettable%20Online