How to Get the Most Bang For Your Facebook Ad Buck
Facebookoffers up a tremendous opportunity to discover new customers. The social media website is expected to reach a billion active users this year. According to Alexa.com, Facebook visitors average over 25 minutes a day visiting the site.
These are highly profiled visitors to advertise to. They’ve profiled themselves in detail, itemizing specific and numerous likes and interests. It’s instant market research. Better yet, Facebook allows businesses to target ads in a laser-like manner. Ads can be targeted to run only to people who like a particular thing, are of a specific age and sex, and live in a particular place.
Facebook advertising is amazingly affordable. There are ads I’m presently running for local businesses that cost 8 cents per 1,000 ad impressions, I can reach thousands of highly-targeted prospects in a local market for only $2 to $3 a day.
Instead of offering set prices, Facebook has prospective advertisers make bids, either paying per 1,000 impressions or paying per click. Facebook even lets businesses set budgets that shut down ads after a daily spending limit is reached.
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