Rihanna’s second ad for Emporio Armani jeans has been unveiled today. The singer looks very natural and beautiful on the photos. Despite the fact the pics are rather demure Rihanna’s sex appeal comes from within. But it is not aggressive.

Rihanna’s first ad campaign for Emporio Armani was named the sexiest campaign of 2011, so it comes as no surprise that the brand decided to prolong the successful collaboration. The second ad, which has just been released, is even more attractive than the first. The singer looks natural and beautiful posing in simple but sexy clothing.

Rihanna, who is known for her controvercial performances, risky statements and provocative clothing, looks demure and stylish in Emporio Armani denim pieces. On one of the photographs the star lies down on a sofa dressed in a pair of jeans and a simple top. Another pic shows us the beauty in striped hotpants and a denim jacket.